Professional Experience
A journey through my career in sales, marketing, and entrepreneurship, showcasing a track record of exceeding targets and driving growth.
SOS
Founder & CEO
- Building an innovative disaster relief platform that connects resources with communities during crisis situations
- Developing technology infrastructure to improve response times and resource allocation during emergencies
- Leading product development, go-to-market strategy, and stakeholder/partnership development
- Applying sales expertise to create effective outreach and adoption strategies for platform users
Harmony Strategy
Founder
- Founded and scaled a specialized agency focused on data and AI-driven revenue optimization
- Develop customized sales strategies leveraging advanced analytics for B2B clients
- Implement AI solutions to enhance lead qualification, opportunity identification, and conversion rates
- Design scalable frameworks for sales and marketing alignment to maximize revenue potential
- Consult with executives on optimizing their CRM implementation and sales processes
HubSpot
Senior Manager | Revenue Marketing
- Evaluated, acquired, and implemented data enrichment solutions to enhance CRM effectiveness
- Consulted on data strategy, sales rep approaches, and global campaign optimization
- Leveraged analytics to improve lead quality, pipeline velocity, and conversion rates
- Collaborated with regional sales leaders to develop tailored go-to-market strategies
HubSpot
Senior Manager | Content Marketing
- Worked cross-functionally with PMM, SMM, Sales, and Operations to refine messaging strategy
- Expanded "Crafted not Cobbled" narrative across all customer and prospect-facing content
- Partnered with Sales leadership to improve conversion rates for cold outbound messaging
- Developed content frameworks that directly supported sales objectives and improved close rates
HubSpot
Manager, Global Strategy | Go-To-Market Enablement
- Strategized and executed product marketing and demand generation campaigns for 2,700+ sales representatives across 5 global regions
- Led content development and distribution of target account strategies
- Collaborated with GTM leadership to influence core KPIs through region-specific sales motions
- Wrote and enabled new competitive pitch strategies that increased win rates
HubSpot
Team Lead | Sales
- Generated $3.15M in Annual Recurring Revenue
- Maintained 171% lifetime attainment against quota
- Consistently ranked among top performers in both Small Business and Mid-Market segments
- Developed effective target account strategies and sales playbooks
- Created and delivered BDR & AE process training that improved team performance
- Facilitated cross-functional collaboration between Marketing, Sales, and Product teams
- Roles progressed through: SB SDR → MM BDR → SB AE → MM AE
Skills & Achievements
My expertise spans sales, marketing, and data-driven strategy, with a proven track record of exceeding targets and driving growth.
Sales Expertise
Marketing & Strategy
Data & Analytics
Leadership
Key Achievements
- President's Club (2017, 2018, 2019, 2020)
- Team Lead (Small Business & Mid-Market)
- SB Bat Winner (2018)
- Generated $3.15M in Annual Recurring Revenue
- 171% lifetime attainment against quota
Notable Projects
Innovative initiatives where I've applied my expertise in sales, marketing, and technology to drive meaningful results.
2022 - Present
SOS - Disaster Relief Platform
An innovative platform connecting resources with communities during crisis situations. Improving response times and resource allocation during emergencies.
Learn more2021 - Present
Harmony Strategy
Specialized agency focusing on data and AI-driven revenue optimization. Implementing AI solutions to enhance lead qualification and conversion rates.
Learn more2015 - 2022
Sales Enablement Initiatives
Led sales training panels, developed the BDR/SB Playbook for onboarding, and created micro-campaigns that improved outbound engagement rates.
Learn moreGet In Touch
Interested in discussing potential opportunities? Feel free to reach out through the form below or via my contact information.
Send Me a Message
Contact Information
Location
Asheville, NC
jonathan@harmonystrategy.com
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